6 Digital Adoption Predictions for 2024
Digital adoption has been growing at an unprecedented rate in recent years, and it shows no signs of slowing down anytime soon. As we look ahead to 2024, it's clear that several trends will continue to shape the digital landscape. Here are six digital adoption predictions for 2024:
- Increased adoption of AI-powered chatbots
Chatbots have become increasingly popular in recent years, and the trend is expected to continue in 2024. With the advancements in AI technology, chatbots are becoming more sophisticated and able to handle more complex interactions. Companies will increasingly leverage chatbots to improve customer service and support. This trend will enable businesses to provide faster and more efficient customer service while also freeing up human resources for more complex tasks.
- Greater use of voice assistants
Voice assistants like Amazon's Alexa, Google Assistant, and Apple's Siri are becoming more prevalent in homes and workplaces. With the increasing adoption of smart home devices and the Internet of Things (IoT), voice assistants are likely to become more integrated into our daily lives. In 2024, we can expect to see more voice-controlled appliances and devices, as well as more personalized interactions with voice assistants.
- Expansion of augmented and virtual reality
Augmented reality (AR) and virtual reality (VR) technologies have the potential to transform many industries, including healthcare, education, and entertainment. In 2024, we can expect to see continued growth and innovation in AR and VR applications. This trend will enable businesses to provide more immersive experiences for their customers while also improving education and training programs.
- More widespread use of blockchain technology
Blockchain technology has the potential to revolutionize many industries, including finance, healthcare, and logistics. In 2024, we can expect to see more widespread adoption of blockchain technology as businesses and organizations recognize its potential to improve efficiency and security. This trend will enable businesses to streamline their operations and reduce the risk of fraud and data breaches.
- Greater emphasis on cybersecurity
With the increasing reliance on digital technology, cybersecurity will become more important than ever. In 2024, we can expect to see a greater emphasis on cybersecurity measures as organizations seek to protect their data and assets from cyber threats. This trend will require businesses to invest in advanced cybersecurity solutions and establish strong security protocols.
- Continued growth in e-commerce
E-commerce has been growing rapidly in recent years, and this trend is expected to continue in 2024. With the increasing adoption of mobile devices and the convenience of online shopping, e-commerce will continue to disrupt traditional brick-and-mortar retail. In 2024, we can expect to see more personalized shopping experiences and more innovative e-commerce solutions.
The pace of digital transformation has accelerated in the past few years, particularly with the Covid-19 pandemic, forcing businesses to adapt to new ways of working, shopping, and socializing. As the digital landscape continues to evolve, companies are eager to learn about digital adoption from industry leaders.
- Alexa Cordell, Digital Learning Manager at EDF Renewables, predicts that digital dexterity, defined as the ability to fluently and fluidly move between applications to achieve greater efficiencies, will be the new frontier. Instead of reacting urgently and out of necessity, companies will be able to thoughtfully and strategically design solutions that respond to the shifting world of work.
- Ryan Shiba, Head of Learning at JobAdder, says digital adoption is at the core of JobAdder's learning department and will continue to be a key focus in 2024. Remote working conditions are still prevalent, so it's vital that digital adoption solutions equip employees and clients with the necessary support and resources to be successful from anywhere.
- Heather Wurtz, Sr. Director of Customer Experience at LeaseAccelerator, expects a significant push toward engaging and effective onboarding programs that enable companies to navigate new turnover trends created by the Great Resignation. Human Resource Information Systems (HRIS) workflow and scalability strategies will need to include fully autonomous training solutions via Digital Adoption Platforms (DAP).
- Gartner predicts that by 2024, 60% of large, global organizations will try to address employee experience needs by deploying at least five Human Capital Management (HCM) and digital workplace technologies.
- IDC expects that by 2025, 80% of enterprises will have adopted a digital-first business strategy.
- Frost & Sullivan predicts that by 2024, AI and machine learning will be used to personalize employee learning experiences and improve their engagement and skill development.
Businesses must take the digital adoption predictions of industry leaders into account as they prepare for the future. Digital adoption solutions like Toonimo can provide useful data and analytics for continuous improvement and create consistent experiences across applications. Companies that can deliver training and resources to employees and clients on their own terms and at their own pace are most likely to thrive in the digital-first world of the future.
