Digital adoption has been growing at an unprecedented rate in recent years, and it shows no signs...

The goal of any digital entity such as a website or blog is to generate conversions. Traffic is...

While we argue about the importance of every new field in a lead capture, we go mad when we have legal obligations to get...

A user’s website experience is determined within seconds. Users judge fonts, texts, images and media quickly, and...

Many marketers spend significant time on acquiring new customers, while almost ignoring the...

Since its infancy, businesses have measured site traffic solely based on page views. With time...

In the world of e-commerce, every brand works extremely hard to improve conversion rates. The...

User experience, or UX, reflects how a user feels while visiting and navigating your site. Research

Conversion rate optimization (CRO) is key to increasing the ROI of your website. If you have a